AWWA ACE63214

This slide presentation explores two critical issues concerning Consumer Confidence Reports (CCRs): the correlation between recall of the CCR and drinking water safety ratings; and, the correlation between drinking water safety ratings and organizational favorability ratings. Additionally, it demonstrates the ability of "primer" promotional pieces to positively affect customer recall of the CCR. A two-phase telephone survey was conducted in April and July 2005 and was designed to evaluate several effects: impact of CCR recall on consumer water "safety" ratings; impact of "safety" ratings on organizational favorability; and, impact of "primer" mailing on CCR recall. The "Primer" Pilot Project is outlined, along with the CCR recall study and impacts on favorability. Includes figures.