AWWA ACE65119

This slide presentation outlines how the Anchorage Water and Wastewater Utility has incorporated the AWWA "Only Tap Water Delivers" ad campaign into its own media campaign. Examples of print media are given, such as newsprint ads and a National Drinking Water Week Promotion, along with vehicles ads on utility assets and mass transit, and ads on Pharmacy bags. Future plans include: mass transit is relatively expensive; event sponsorship such as local charity running events; and, web site redesign including Tap Water Delivers as home page graphic with emphasis on four key messages. Lessons learned are listed.