AWWA ACE65120

This slide presentation outlines how EPCOR is using the AWWA "Only Tap Water Delivers" ad campaign for many purposes: public education - utility as first source of information on tap water; instills pride in utility staff; counter negative advertising from bottled water and purifier companies; highlight ongoing investment in local infrastructure; future rate increases inevitable; and, significant plant upgrade underway. Examples are provided of EPCOR's ads for: billboards; customer newsletter; water performance report; bottle labels; web site ad; display banners; and, public service announcements. EPCOR's future plans for the campaign are listed.