AWWA ACE65247

This powerpoint presentation begins by providing background information on Toronto Water utility and its public education campaign for its municipal tap water. Key challenges of the campaign are outlined and include: memories of Walkerton; pressures from bottled water industry; government timidity; and, large and multi-cultural population. Activities and tactics of the campaign include: large assortment of communications tools; implemented as required; and, based on situation, audience. Results are listed along with successful strategies.