AWWA ACE68610

This powerpoint presentation begins by providing a brief overview of an unsuccessful marketing campaign by the Southern Nevada Water Authority to enact a mandatory watering schedule. The objective of the new campaign was to increase compliance with the mandatory watering schedule. Target audience, outreach strategy and tools, and television ads are presented, along with results including awareness, understanding, recall, action, impact on water use and overall use. Presentation conclusions indicate that: targeted, high-intensity outreach appears to increase compliance with the Mandatory Watering Schedule and significantly reduce water use; and, analyzing the results (both through quantitative surveys and operational data) allows you to make campaign adjustments to refine the program. Includes figures.