AWWA JAW55263

This article discusses how, if the American Water Works Association is to continue to be successful in the future, it must first recognize the trends that it faces as a result of a changing membership and work to attract students and encourage them to pursue a career in the water field. It discusses several topics that include: how the global market is opening up; meeting the water needs of a growing world population; improving the competitiveness of the North American water industry; and, improving our volunteer organization.