AWWA SOURCES66408

This powerpoint presentation presents several market research studies conducted in 2005 and 2006 in the Greater Toronto Area. The focus of the studies included: outdoor water use/landscaping; single-family residential; broader marketplace; municipal/regional operations and practices; and, areas with significant constraints/pressures. The approach included: developing demographic profiles of study areas for the single-family residential sector; recruiting participants based on demographic profiles; research sessions (Not Focus Groups), over 200 respondents provided written responses to verbally asked questions; minimum of 125 closed and open-ended questions; and, over 60,000 responses were grouped and analyzed. Includes tables, figures.