AWWA ACE59879

This slide presentation outlines information on irrigation management and how it is the next key opportunity for water conservation. Topics covered include: Smart Water Application Technology (SWAT) Partnership effort; SWAT technology criteria; conservation testing; market transformation or converting 8-10 million systems to smart control; goals for the market transformation plan; target audiences; barriers to customer acceptance; overcoming the barriers; the issue of credibility; "branding an identity"; and, establishing partnerships with national transformation influencers.