AWWA ACE69096

This powerpoint presentation begins by providing a brief overview of the Central Basin Service Area in Southeast Los Angeles County, and the variety of programs the Central Basin sponsors. The successes of Central Basin's Conservation Master Plan are presented, along with the benefits of effective conservation marketing. Four rules to making PR work in conservation planning are presented and include the following: Make Your Conservation Agenda a Collaborative Effort; Research Your Targeted Audience(s); Earmark Adequate Resources for Marketing; and, Explore Innovative Communications Methods. The presentation highlights The Water Cooler: California's First Official Water Blog on the internet; the presentation concludes with the Basic Principles of Effective Messaging.