AWWA SOURCES66407

This market research project explored and analyzed customer behavior relating to landscape water use in the residential, multi-family, commercial, industrial and institutional sectors so that California water suppliers can develop appropriate water conservation communication tools and strategies to reduce inefficient landscape water use practices. Funding for the project came from the United States Bureau of Reclamation's Southern California Area Office, the California Urban Water Agencies, and the California Urban Water Conservation Council, who managed the project. The research team of the Institute of Applied Research and Policy Analysis and the Water Resources Institute at California State University, San Bernardino was selected to carry out the project. Includes 63 references, table, appendices.